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TikTok Marketing For Your Business and How To Get Started
Considering marketing your business on TikTok? If your goal in 2021 is to increase your reach through a fairly new social channel, our Social Media Apprentice Kam explains how to do so below.Since its launch in 2016, TikTok has exploded in popularity and is one of the fastest-growing social media platforms with 800 million active […]
Marketing Mix: How To Use The 7P Framework
This week we’re looking at the 7P framework for marketing campaigns. This process was originally published by marketer E.Jerome McCarthy in 1960, however is still relevant today. The model is made up of: ProductPlacePricePromotionPeopleProcessPhysical evidence For this case study we can look at popular coffee chain Costa, and their christmas seasonal range campaign over social […]
Black Friday – Has The Pandemic Changed Shopping Habits in 2020?
With the majority of non-essential retail shops closed over the Black Friday and Cyber Monday sales, did you venture online to grab discounts? Due to covid and the rise of the digital age, we are now entering a new era for retailers. Since the pandemic hit the UK in early 2020, we have seen a […]