the dental architect

the client

Dr Martina is a Diamond Invisalign® provider and the owner & founder of The Dental Architect & The Dental Studio. She is a speaker for Invisalign® and Aligner Consulting and a key opinion leader for Dental Monitoring. Martina had a dream – to build the best women lead dental practice in Leeds and beyond. Designed by Leeds architect Henry Walker, the stunning Grade II listed former leather warehouse is set in Leeds city centre, just a minute’s walk from the train station. The luxury, bespoke interior design showcases original exposed brickwork, wooden beams and cast-iron columns all contained within the luxury clinic setting. Dentistry’s Top 50 and top Leeds Invisalign provider, Dr.Martina had the drive from her previously owned clinic ‘The Dental Studio’ to push the boundaries in Dentistry and chose our unique and personalised skills to do so.

the brief

Dr Martina approached us looking for an agency who could excel her marketing to the next level from pre to post launch and follow her Dental Architect journey. Dr Martina’s ideologies stood out to us in a strong way due to her strong female lead team, wanting to redesign traditional dentistry and be at the top of the game. She had a vision – to turn a once derelict building at the heart of Leeds into a luxury, state of the art dental practice…different from all the rest, with one ethos- THIS IS DENTISTRY, REDESIGNED.

the strategy

Using our experience building momentum for Dental practices, we knew the first initial months prior to opening are the most crucial to build engagement for the brand. We took over the Instagram page, starting the ‘What my smile means to me’ campaign, creating various videos interviewing Dr. Martina’s previous patients speaking about the importance of their new smile and their experience with Martina. We knew video content was the most impactful way to draw audiences, along with creating a campaign which drew on emotions and influenced leads.

With the follower count building and our creative team sourcing content prior to the launch, a competition was the next step to get the people of Leeds and beyond talking. With an incredible smile makeover giveaway and an impactful video to match, we saw an increase in following and engagement. People were talking, tagging and booking, wanting to be part of Leeds’ new most talked about clinic.

With a stunning page full of interviews and inspirations, a dentistry shoot was at the top of the cards. We took a trip to Martina’s previously owned clinic ‘The Dental Studio’ to get to grips with what really makes this team tick. From Composite Bonding Q&A, Invisalign chats from Leeds’ top Invisalign provider and a live action smile makeover journey with a wonderful patient, we created video content with our Social Instinct edge, flipping traditional dentistry on its head.

Our PPC specialist created launch campaign ads on a limited spend, analysing audiences’ trends to seek out potential customers and tailor the ads to suit.

With the clinic progressing and the launch party quickly approaching, our creative team put together shooting schedules and mood boards, ensuring to capture the clinic and its guests in the best possible way to benefit our social media presence. Our account manager worked closely with the Dr.Martina and team to plan out monthly schedules, with the client’s ideas and our previous knowledge in mind. We conducted ‘Content Classes’ working with members of Martina’s team who would be running the everyday Instagram platform, giving in depth explanations on capturing effective content, photography skills, managing DMs, creating TikTok’s etc.




We built The Dental Architects social platforms from the ground up, generating a large number of leads in every treatment offering with a high interest in the pre-launch offering. We built the follower count from 0 to 1,500 in the first 2 months through a number of effective campaigns, content and offers and saw the engagement rates increase dramatically. We cannot wait to see what the future holds for this exceptional dentistry practice and driven team…just watch this space!


Social Instinct

Mabgate Mills

Macaulay Street



0777 2547459