Digital marketing predictions for 2021

Digital marketing predictions for 2021

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In 2020, internet use skyrocketed by 70%, presumably caused by the mass amount of people staying inside due to COVID19 restrictions. This is why we predict this percentage will remain, or get gradually larger. That is why there is no better time than the present to understand and utilise Social Media for your business.
Short form video
Video content is becoming increasingly popular, whilst our attention spans are becoming increasingly shorter. Tiktok is a great place to start making your short form video content. It is one of the fastest growing social media channels with 800 million active users world-wide. Instagram and Snapchat have now also introduced ‘reels,’ which are have a very similar concept to TikTok and are ideal for short form videos. Instagram is driving more traffic to reels in an attempt to compete with TikTok, meaning there’s no better time than now to start utilising them.

Personalised brand hashtags
Building a hashtag strategy has always been an important part of social media marketing on Instagram. Hashtags help build a reputation in your industry and allow relevant viewers to access your content easily. The use of hashtags on Facebook, however, has not previously been something creators or specialists recommend. In 2021, Facebook will be introducing recommended tag lists within the post composer, meaning marketers will have to adapt and apply their hashtag strategy to make use of this new development. Achieving high organic growth is currently difficult on Facebook without paid advertisement- could this be a simple solve to this historic struggle?
Ecommerce on the rise
From March 2019 to April 2020, worldwide transaction volumes increased by: 97% for home products and furnishings136% for DIY products163% for garden essentials26.6% for electronics29.7% for jewellery.
Whenever general browsing use is up, ecommerce sales follow. This is why optimising websites for mobile use is more important than ever, and making it easier to purchase. Instagram and Facebook have a ‘shop’ section which tags products on your feed, allowing in-app purchasing, which is a fairly new feature for the platform. This is a great tool to implement into your strategy if you are a product based company.

Personalised marketing
2021 is the year to continue more personalised advertising. According to Statista, 90% of US consumers find personalised marketing ‘somewhat or very appealing.’ Personalised marketing includes segmenting your target audiences to target them more specifically.
Examples of this include: · Having different comms for different demographics· Retargeting users who have already viewed your site · Offering personalized product recommendations on your website: For instance, “You might also be interested in…”
Keeping up with trends within the digital marketing industry is essential for performance on both organic posts and paid adverts. Consider how your business is keeping up to these trends; what could you improve on? For expert social media management, contact our team on contact@socialinstinct.co.uk for a free consultation catered to your business needs.
References: https://www.essentialretail.com/news/growth-ecommerce-sales-march/https://www.forbes.com/sites/markbeech/2020/03/25/covid-19-pushes-up-internet-use-70[…]-streaming-more-than-12-first-figures-reveal/?sh=67aff5e03104

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