Kylie Jenner, Huda Kattan, Negin Mirsalehi, Kim Kardashian and countless other influencers recognised the opportunity standing right in front of them. With millions of followers, sky-high engagement rate and well-known brands constantly offering substantial amount of money for a few feed and story posts promoting their products. All they needed was an entrepreneurial mindset to spot the next step: launching their own brand.
Macro-influencers and mega-influencers can earn from £500 to over £10,000 solely from one feed or story post promoting a product. If a brand is willing to pay such extreme amounts for one or two posts, more than likely they are receiving a remarkably high ROI (return on investment) due to a high rate of sales. This raises the question: if you have an exceptionally strong selling power, why are you not creating your own products to sell to your loyal audience and earn even more money?
The main struggle for most upcoming B2C (business to consumers) companies is to attract an audience, create brand awareness, build loyalty and develop a trusting relationship with a customer. An influencer has the ability to overcome these struggles with minimal effort as they already have an existing relationship and trust with their thousands, if not millions, of followers, which increases the likelihood of their business becoming a huge success. Not to mention, an influencer is usually awfully familiar with their audience which makes it far easier to create a target audience for their brand as well as aiding the decision on which products would be the most successful and profitable.
The perfect time to start is now. Your influence may not last forever, however you can create a brand which outlives you. You have already established impressive connections in the influencer industry so why not use them to your advantage? Stepping up from an influencer to a CEO who has full ownership of a brand is the perfect next step in your career to design yourself an even brighter future.
Here, at Social Instinct, we specialise in the creation and launch of influencer-made products. Our dedicated team will help you turn your product ideas into a reality whilst covering all aspects of marketing, logistics and fulfilment , leaving you to focus on what matters – your audience. Why work with us rather than launching a full brand yourself? We will save you precious time and money in the long term. As we are a full-service agency, you do not have to worry about searching or paying for multiple businesses and/or freelancers to help you launch and maintain your brand. We cover all aspects of research and development, brand design, product design, manufacturing, content creation (photography, videography, graphics etc), marketing (ads), fulfilment and customer service.
Take your influence to the next level today; get in touch for a FREE initial chat to explore all your options.