Metaverse Competitions (MVC) is a community, peer-to-peer lead competition platform. They exist to give everyone the chance to access some of the top collection NFTs, by offering them as prizes to entrants. Digital entry tickets are sold at an affordable price, which enter the customer in a draw to win an existing, or new- release NFT.
MVC want to give those who are interested in this new sphere of the digital world, the opportunity to explore it, without needing the capital to buy the assets at their marketplace floor-price. Essentially, you could own
a collectable worth thousands, by spending only fifty pounds. Ticket prices vary, depending firstly on the number of tickets available, as well as on the current floor-price of the project.
Metaverse Competitions first tasked our design team with creating their branding and visual assets: including their logo and website design. Hereafter marketing was handed over to us: we were given ownership of their Twitter, Instagram and TikTok accounts.
Our main objectives were building brand awareness, and trust in the platform.
The strategy We made an Instagram social content schedule that aimed to: educate around the NFT concept in general, for newbies and novices, relay and engage in conversation around current meta-affairs news, to show our knowledge and investment in the field, explain the platform and process, in a trust-inducing way & advertise the competitions
To further get the MVC name out there, and to direct people
towards the channels we were working on, we sought PR content – and thus secured them an article in Digital Journal, and a Crypto Youtube influencer to talk through the platform – which garnered 18.7k views.