north lane dental practice

the client

Cosmetic Dentistry specialists, with state-of-the-art equipment, contemporary styling and the highest clinical standards, Northlane Dental Practice provides their patients with exceptional care within the best environment. Based in Hampshire, Northlane are host to an array of influencers and A-listers looking for Cosmetic Dentistry treatments from Invisalign, Composite Bonding and Veneers to achieve that perfect smile.

the brief

Northlane approached us looking for a boost in their social presence in order to promote their treatments options and work, leading to a boost in sales. In transition from an NHS dentist practice, it was important to give the feel of a luxury private dental clinic at an affordable price.

the strategy

We know the first steps when working with a dental clinic is right digital marketing strategy. This is essential for growth, stability, patient loyalty, and awareness of your practice and brand. Using our vast experience developing marketing strategies that are specific to the dental industry and designed to generate leads, we delivered specific campaigns across certain digital platforms to win new patients for the variety treatments and services offered.

We began with the re-branding. Not only of their logo, colour palate, graphics and design but also of the whole clinic itself. We took many trips down to Hampshire to provide the personal service we pride ourselves on, providing consultancy solutions on how the overall clinic should look – offering a helping hand in a time that may be daunting for a lot of businesses. While these cogs were turning, Social Instincts wider teams were too! We were working in the background for a full rebrand, establishing the brand guidelines which would be implemented into the clinic once complete and across their whole digital platforms.

We developed a unique strategy for their business, taking ownership of their Instagram page, which was predominantly before and after teeth pictures and coming up with results which explored all types of dentistry content, pushing the boundaries in the cosmetic dentistry digital world and creating call to actions for audiences to take that next step and book!

Our Account Manager and creative team worked closely with the Northlane Team providing training around

different forms of content creation. Treatment journey videos, smile reveals, treatment and dentist interviews were proven and effective forms we had previously developed and seen results.

Once we created a strong branding foundation and in-depth strategy, we began running their social accounts, creating bespoke content to really excel the brands awareness and demand generation through Instagram and Facebook. We also heavily focused on influencer outreach, finding the most effective influencers to promote the brand in the right way. Generating a vast number of new patients from influencer generated stories, posts and Northlane’s own content.

Our ads specialist created tailored ads to target a broad range of patients. We created monthly ad reports, giving an in-depth analysis of areas which excelled and how many leads were created. In a total of 5 months, North Lane dental’s Instagram following has increased from 3,411 to 8,395. We generated over 15K link clicks on advertisements, which were for a mixture of profile visits and messages. We are soon to begin managing a larger advertising spend for North Lane, introducing Google Ads in order to help them

generate more leads and ultimately, get more bookings.



As a result, Northlane Dental Practice is now a leading Cosmetic Dentistry provider in Hampshire with a

team knowledgeable in the creation and the importance of digital marketing for their business. Instagram

became the main hub of Northlane Dental Practice’s overall interests, driving patients to book in for

consultations or treatments.

Every day we effectively showcase Northlane’s friendly and relaxed environment through the content we

create, taking the stigma away from dentistry.


Social Instinct

Mabgate Mills

Macaulay Street



0777 2547459