Considering marketing your business on TikTok? If your goal in 2021 is to increase your reach through a fairly new social channel, our Social Media Apprentice Kam explains how to do so below.
Since its launch in 2016, TikTok has exploded in popularity and is one of the fastest-growing social media platforms with 800 million active users worldwide. The video-sharing app is the “destination for short-form mobile videos” up to 60 seconds in length, showcasing a variety of videos that cover thousands of different topics and interests. The app features are simple to use and filled with many unique and interesting effects and filters, soundtracks, duet options and even live streaming to help you connect with your followers. Indubitably, TikTok is the perfect place to unleash your brands creative side, especially now as the advertising competition on the app is low, presenting the perfect opportunity to reach a lot of people at a relatively low cost.
So why aren’t more brands diving into video marketing on TikTok? Many business owners dismiss the platform as a ‘lip-syncing video app for teens’, however it is much more than that. In less than 18 months, the number of US adult TikTok users grew 5.5 times, and it continues to do so. With influencers and celebrities such as The Rock, Ariana Grande, Arnold Schwarzenegger, Bella Hadid, Camilla Cabello, David Beckham, Gordon Ramsay and many more using TikTok, the audience that is ready to be tapped into is huge.
Many smaller businesses have found in-feed ads to work best for them but TikTok does also offers four other types of ads, namely: branded hashtag challenges, topview ads, branded effects and brand takeovers which vary in cost. According to Wyzowl’s ‘The State of Video Marketing 2020’ 86% of people have said they would like to see more videos from brands in 2020 – out of these, 36% said they would like to see more educational/explainer video content as well as 14% wanting to see more product demos.
The importance of video marketing is very clear and 2021 is the perfect time to start utilising this type of content. Unlike Instagram or Youtube, follower count is not the main key to being successful on the app – you can achieve viral status on TikTok with little following, if your video starts to appear on the apps ‘For You’ page more frequently. Therefore, to have the best chance at success on the platform, innovative content is key. We recommend keeping in mind the following:- Create fun and entertaining content that resonates with a younger audience – Post often and engage with comments – Use popular music and trending sounds – Participate in hashtag challenges which can be found on the discovery page – Cross-promote your TikTok content- link your other socials or website – Be authentic and let your brands personality shine through
For information on how we can help you increase your reach through social media and paid advertising, contact us on firstname.lastname@example.org or visit our website www.socialinstinct.co.uk for more information.